Future of a newspaper

It is uncommon to hear of journalists involving themselves in helping out the management about the future of a newspaper. I've heard only of ownership  of newspapers by journalists' collectives and so on.  Here's a new one: The Los Angeles Times "is dedicating three investigative reporters and half a dozen editors to find ideas, at home and abroad, for re-engaging the reader, both in print and online."

The full story is at :
A Newspaper Investigates Its Future