Big Tech
Threads suffers precipitous fall in user engagement
More than a 100 million non-EU users might have jumped at the prospect of trying out Threads. This, despite privacy concerns and even the prospect of having to dump their Instagram accounts if they wanted out of Threads.
Media reports, quoting Sensor Tower Data and Similarweb, reported that daily active users fell by about 20% from Saturday, while time spent fell by 50% from 20 minutes to 10 minutes.
Read:
- Threads App Sees Engagement Decline: Usage Time Halves
- Engagement on Instagram's Threads Has Cratered
- Threads was unveiled as Meta’s Twitter killer and became available for download in the U.S. on July 5
- Threads users say Meta's new app is DRAINING their battery – here's what to do if your phone is affected
Cite this
APA
Rai, S. (2023, July 24). Threads suffers precipitous fall in user engagement. IOJ. https://onlinejournalism.in/2023/07/24/threads-suffers-precipitous-fall-in-user-engagement/
Chicago
Rai, Subhash. "Threads suffers precipitous fall in user engagement." IOJ, July 24, 2023. https://onlinejournalism.in/2023/07/24/threads-suffers-precipitous-fall-in-user-engagement/.
BibTeX
@online{threads-suffers-precipitous-fall-in-user-engagement, author={Rai, Subhash}, title={Threads suffers precipitous fall in user engagement}, year={2023}, url={https://onlinejournalism.in/2023/07/24/threads-suffers-precipitous-fall-in-user-engagement/}, organization={IOJ}}